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Joyi Cheah

Senior Associate
Registered Malaysian New Plant Variety and Grant of Breeder's Right Agent

Joyi as she is fondly known to her friends and clients, was born and raised in Penang in the northwest coast of Peninsular Malaysia. She successfully completed her legal studies from University of London. She has also a Professional Diploma in Digital Marketing By Digital Marketing Institute.

She began her career in intellectual property and has had vast experience in advising on various IP issues for local and international companies. Her expertise includes, but is not limited to patent, trade mark, industrial design, geographical indications, and copyright matters. She also advises her clients on the protection of intellectual property rights (IP infringement, IP enforcement) and providing practical business and strategic advice in terms of IP commercialization.

During her career in IP, she has had the opportunity to assist various clients in the management of intellectual properties. Besides that, she also helps and consult various companies, from corporates to private limited and small-medium enterprises with intellectual property advises and solutions.

At Adipven, she is involved in patent, trade mark, industrial design, geographical indications, copyright matters and also issues freedom to operate opinions and infringement opinions.

Besides handling the IP matters, she is also actively involved in the promotion of the firm’s business development. Through years of experience, she has gained insight on how to leverage technologies on business activities particularly, through digital marketing.

She also regularly coordinate seminars and talks on IP rights and IP commercialization to trade associations, GLCs and private corporations.
Aside from intellectual property, she is a crossfitter and is actively participating in various crossfit competition in local and oversea.

She speaks fluent English, Malay, Cantonese and Mandarin.